Branding Guidelines

Logo

Our logos should always be used depending on the context and sizes available.

Light Background

Dark Background

Typography

Our distinctive typographic approach reinforces our teaching philosophy. Built to work across digital and print, the clean, simple, bold and confident style balances the fluidity of our ribbon and brings a sense of friendliness and calm.

Typefaces

Noto Serif

AaBbCc

Bold – 600 weight

Inter

AaBbCc

Medium – 400 weight

Regular – 300 weight

Light – 200 weight

Usage

A Bold Idea Title - H1

Main Sections in Article - H2

Subsections - H3

Calling out or making a statement- H4

Small headings - H5
Tiny headings - H6

Some accent body text with medium weight.

Some body text with regular weight.

Some light text with light weight.

Colors

Our color palette plays a vital part in how we present ourselves. Our clean canvas of White and Charcoal represents our open approach, whilst a fusion of vibrant colors brings energy and differentiation.

Primary Colors

Our primary color palette consists of White, Charcoal, Purple and Light Blue. These colors are present across most touch points from marketing to product.

Fuchsia and Violet are our lead colors, helping us to be unique and stand apart from our competitors.

 

White

W

W 100

#FFFFFF

Green

G

G 100

#61CE70

Purple

P

P 100

#C06BCF

Charcoal

C

C 100

#414141

Primary Variants

The dark versions of the primary colors have a black overlay with 30% of opacity.

The numbers 100, 75, 50… are levels of tint of the color.

C

C 100 – dark

#2D2D2D

G

G 100 – dark

#44904E

P

P 100

#864B91

C

C 100

#414141

G

G 100

#61CE70

P

P 100

#C06BCF

C

C 75

#717171

G

G 75

#89DA94

P

P 75

#D090DB

C

C 50

#A0A0A0

G

G 50

#B0E7B8

P

P 50

#E0B5E7

C

C 25

#D0D0D0

G

G 25

#D8F3DB

P

P 25

#EFDAF3

C

C 10

#ECECEC

C

C 5

#F6F6F6

Secondary Colors

Our extended palette works alongside Purple and Blue to complete a full fusion of colors across the spectrum.

Secondary colors must always be used with Purple and Blue. They must never replace our primary colors.

Crimson

Grass

R

R 100 – negative

#E40046

G

G 100 – positive

#56C271