Our logos should always be used depending on the context and sizes available.
Our distinctive typographic approach reinforces our teaching philosophy. Built to work across digital and print, the clean, simple, bold and confident style balances the fluidity of our ribbon and brings a sense of friendliness and calm.
Bold – 600 weight
Medium – 400 weight
Regular – 300 weight
Light – 200 weight
A Bold Idea Title - H1
Main Sections in Article - H2
Subsections - H3
Calling out or making a statement- H4
Small headings - H5
Tiny headings - H6
Some accent body text with medium weight.
Some body text with regular weight.
Some light text with light weight.
Our color palette plays a vital part in how we present ourselves. Our clean canvas of White and Charcoal represents our open approach, whilst a fusion of vibrant colors brings energy and differentiation.
Our primary color palette consists of White, Charcoal, Purple and Light Blue. These colors are present across most touch points from marketing to product.
Fuchsia and Violet are our lead colors, helping us to be unique and stand apart from our competitors.
The dark versions of the primary colors have a black overlay with 30% of opacity.
The numbers 100, 75, 50… are levels of tint of the color.
C 100 – dark
G 100 – dark
Our extended palette works alongside Purple and Blue to complete a full fusion of colors across the spectrum.
Secondary colors must always be used with Purple and Blue. They must never replace our primary colors.
R 100 – negative
G 100 – positive